FDA Bans Red 3 Food Coloring: Here’s Why DN Doesn’t Use It


On January 25, 2025, the FDA made a significant decision to ban Red 3 food coloring, a synthetic dye commonly used in food and dietary supplements. This move highlights the growing concern over the potential health risks associated with artificial food colorants. In light of this ban, it's important to understand why Divinity Nutra (DN) has always taken a proactive stance by ensuring that none of its products, including Apple Cider Vinegar gummies, contain Red 3. Here’s why DN doesn’t use it, and why this decision supports the company’s commitment to cleaner, safer products.

What is Red 3?

Red 3, also known as E127, is a synthetic dye used in various products, from candies and beverages to supplements and cosmetics. It’s part of the FD&C Red family of food colorants, with its distinctive bright red hue. For decades, it was approved by the FDA for use in food products.

However, after a number of studies raised concerns about its safety, particularly in relation to cancer risks and toxicity, the FDA has decided to remove it from the list of approved food colorants. Red 3 has been linked to cancer in laboratory animals, and while its usage in food and supplements had been restricted in recent years, the ban on January 25, 2025, completely eliminates its presence in the market.


The FDA Ban on Red 3: What It Means for Consumers

The FDA’s decision to ban Red 3 reflects a growing understanding of the potential risks posed by synthetic food colorants. Studies have shown that Red 3 can cause tumor formation in animals when consumed in large amounts, and it has been deemed a carcinogen in high doses. Though the FDA had already limited its use in some food products, the ban signifies a more stringent stance on the safety of food additives.

For consumers, this ban represents a shift toward safer, cleaner ingredients in their food and supplements. As public awareness grows around the potential risks of artificial food additives, the demand for natural, safe alternatives has never been higher.

DN’s Commitment to Clean Ingredients

At Divinity Nutra (DN), the use of natural ingredients has always been a top priority. DN understands that consumers are increasingly concerned with what goes into their bodies, and the company is committed to delivering safe, high-quality products that align with the growing demand for clean labels and natural alternatives.

Rather than using artificial dyes like Red 3, DN opts for naturally sourced alternatives that not only provide safe, effective results but also enhance the nutritional profile of their products. For example, DN’s Apple Cider Vinegar gummies use red radish powder as a natural coloring agent. This ingredient not only gives the gummies a vibrant, red color but also provides added health benefits, such as antioxidants and anti-inflammatory properties, which further support overall wellness.

 

Why DN’s Products Are Safe: No Red 3 in Sight

When it comes to product formulation, DN prioritizes transparency and consumer safety. All of DN’s products, including Apple Cider Vinegar gummies, have always been free from Red 3 and any other synthetic food colorants. The use of red radish powder in DN's gummies ensures that there is no need for harmful additives, providing consumers with a safer, healthier option.

In addition to avoiding synthetic dyes, DN carefully selects all ingredients for their bioavailability, ensuring that they are easily absorbed by the body for maximum benefit. This commitment to quality and safety makes DN’s products a trustworthy choice for health-conscious individuals who seek natural, effective supplements.

 

Conclusion

The FDA’s ban on Red 3 is a clear indication of the need for safer, more natural food ingredients. DN has long been ahead of the curve, choosing not to include Red 3 in any of its products. Instead, DN uses red radish powder, a natural, healthy alternative that not only avoids the risks associated with synthetic dyes but also provides additional health benefits.

By choosing DN, consumers can feel confident that they are selecting products that prioritize their health, safety, and well-being. DN’s commitment to using natural, clean ingredients ensures that customers can trust the quality of every product they purchase, from Apple Cider Vinegar gummies to all other supplements.

As the industry continues to shift toward cleaner, safer options, DN remains dedicated to leading the way in providing products that support wellness without compromise.

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